Ott viewership trends. The rapid evolution of Over-The-Top (OTT) platforms in India has garnered considerable attention from researchers, analysts, and industry experts. Changes in viewing habits encourage providers to innovate, and when a new product changes the game, consumers respond accordingly. Apr 9, 2024 · OTT video viewership is thriving, although its broad success will make finding untapped viewers challenging for subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) providers. the next aim is to analyze the viewer's trends on OTT May 15, 2024 · Prominent gaming content creators have witnessed an overwhelming rate of viewership on YouTube, a key factor being the production of such content in the local language. However, the report says this is yet to happen in India, and TV viewership is on the rise. Aug 21, 2024 · According to the Ormax OTT Audience Report, 2024 saw a 14% increase in the Indian OTT audience, driven by a 21% rise in AVOD users. What marketers need to know about OTT advertising Sep 16, 2021 · Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. In the realm of linear TV, digital pay TV is giving TV viewership a surprising reprieve. Feb 18, 2021 · Prominent OTT channels were seen thanking their stars for giving them the opportunity to make good business by attracting good viewership on OTT and acquiring the ready for release big ticket Dec 21, 2021 · India will experience an increase from 350 to 500 million OTT consumers by 2023. eMarketer expects almost on-par ad spending between linear and CTV by 2028. S. Aug 1, 2022 · The increasing viewership of the OTT video streaming services and the involvement of big stars towards this platform justifies this. Utilizing data from all fifteen apps, we performed an unsupervised cluster analysis (p=0. Over-the-Top (OTT) video platforms, that was considered a luxury is today a commodity The study finds that use of OTT content platforms such as Netflix, Amazon Prime, Voot, Hotstar, etc has seen a rise especially among the younger age cohorts of population and the content has appeal owing to its entertainment value coupled with information. As soon as a method or a paradigm gains popularity, a noticeable majority quickly pick the "success formula" and start reproducing products in the exact Aug 30, 2023 · Why Are the OTT Platforms Gaining Popularity Among the Viewers? The recent studies about the pandemic response with reference to over the top market provide insights on viewership trends. The shift from traditional TV to digital platforms like Connected TV (CTV) and Over-the-Top (OTT) services presents both opportunities and challenges for advertisers. Here are the top 9 OTT statistics that prove how much the OTT industry has grown when it comes to revenue: Sep 10, 2024 · Here is the top 49+ OTT statistics that prove how much the OTT industry has grown when it comes to revenue, OTT video media global trends. Traffic by Geography, OTT Video Sector. 5G is Changing the Game 5G began rolling out in the past year, and it will likely continue to change streaming behaviors going forward. top 10 list as a result of its availability on Netflix and Peacock. 1. Global Its tendency to follow trends blindly. Nov 23, 2021 · OTT viewership trends are also in favor of international content that has gained massic traction across markets. But that doesn’t mean you’ll have to put on your analyst hat and spend all day crunching numbers. Where the consumer is the king, uncover the best and most popular OTT platforms in India that are changing the way content and entertainment is consumed. As technology continues to advance and consumer This is why 2020 has been a boon for OTT. However, regional penetration is quite disparate, and in some geographies, sub OTT is less common. 03 billion in 2023 to USD 155. Jan 30, 2024 · The average viewer spends $50 monthly on streaming services across four platforms, with Netflix being the most popular. You will find how OTT services like ZEE5 have dubbed and introduced international content with subtitles. Ad-Supported Streaming Becomes May 24, 2024 · In this comprehensive analysis, we’ll unravel the stats and trends for VOD/OTT streaming platforms, social media platforms and e-learning platforms that are redefining streaming basis subscriber growth, content consumption habits, device preferences, and the emerging trends. While the prevalence of OTT viewership is the highest among the younger generation, men aged 15-30 consume the most In total, six key trends are driving increased TV time in ways that linear programming could not do alone. In Singapore, ad supported viewership is rising fast as more than half of OTT viewers (52 percent) are using ad-supported platforms. 5Mbps continues to be the sweet spot for average online video delivery bandwidth. Oct 15, 2020 · Going by the current trends, a diversified content portfolio and various pricing plans would help OTT players gain more paid subscribers. This text provides general Mar 15, 2022 · Younger viewers are driving the OTT growth and content trends. Jan 1, 2020 · Over-the-Top (OTT) video platforms, once considered a luxury is today a commodity. OTT ads, also known as streaming TV ads, are the advertisements delivered to viewers within this video content. As audiences worldwide embrace digital content, those numbers are only expected to draw further apart. Meanwhile, the global OTT video market size is expected to top $476 billion by 2027. 9% in 2020 compared to the average year-on-year growth from 2017-2019. Younger audiences are more likely to consume content on CTV and OTT platforms, while older demographics still tend to rely on traditional cable. Viewers today are content with the services of popular OTT spaces. 80 million Americans have increased streaming viewership during the pandemic. Mar 6, 2024 · What’s more, ad-supported OTT has become standard, with some providers streaming content to viewers at no cost at all. According to a report published by Media Partners Asia (MPA), the Indian OTT streaming video market is currently in its second growth phase with total revenues of $3 billion in 2022. Jul 11, 2024 · US Digital Viewers US Digital Viewers Dublin, July 11, 2024 (GLOBE NEWSWIRE) -- The "US OTT and Pay TV Viewership Forecast 2024: Amazon Prime Video Soars to the Top of the AVOD List, While Digital With 2024 kicking off, now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends. Today, the time we spent looking at our screens has Jun 24, 2024 · It has become one of the most impactful broadcast innovations of the past few decades because it allows viewers to access the vast digital portfolio of over-the-top (OTT) digital video content. 6 million active paid subscriptions with fewer platforms per user. GroupM expects CTV to account for 51. 1 spot on Nielsen’s U. Broadcast TV will shift to an OTT delivery system. May 16, 2024 · Television viewership in India measured an average minute audience (AMA) of approximately 1. (IBM) The OTT Video market worldwide is projected to grow by 6. Sep 5, 2024 · 1. 9% of worldwide internet users set to watch in 2024. Jan 23, 2024 · Our OTT viewership estimates are a step in this direction. For publishers, this offers a scalable revenue opportunity by creating more advertising opportunities (including pre-, mid-, and post-roll ad breaks, or “pods,” with multiple ad slots per ad pod) that don’t cap out with a single monthly price. 40bn in 2029. 3% of them spent the same amount of time watching esports. OTT Is Overtaking Linear TV by Leaps and Bounds. Apr 24, 2024 · Over-the-top (OTT) streaming has redefined the way we consume entertainment, offering unprecedented flexibility and variety to viewers globally. These young audiences are likely to be heavy users, consuming more than 4 hours of OTT content per day. The number of over-the-top (OTT) video-streaming consumers in India is expected to expand to 600 million by 2025. 8. Want to learn more about the OTT advertising and other marketing trends? Sign up for the EMARKETER Daily newsletter. Linear television sends one channel of programming to all viewers within its designated area, while OTT provides individualized viewing experiences tailored to each viewer’s interests through content curation or algorithmic recommendations. Smartphones remain the dominant device for viewing content. In India, there is an increasingly growing number of consumers adapting to it. One of the key trends in the OTT Video market in Worldwide is the Jul 11, 2024 · Related Links. OTT, or streaming TV, ads offer an opportunity for advertisers to reach new audiences at scale as more viewers lean into streaming video content in lieu of traditional cable and broadcast TV. 2022-2023 Mar 13, 2024 · Trends and consumer behavior go hand-in-hand in the TV industry. 4% of digital video viewers ages 18 and older in India spent at least 26% of their digital video viewing time watching sports, whereas 27. India’s OTT video viewers are expected to grow to 355 million by 2020 but considering the rate at which the broadband connectivity is growing currently, the number of OTT video viewers may grow at a faster pace. 2022 Premium Statistic Connected TV programmatic advertising household reach in the U. OTT platforms continue to be the medium of choice for distributing new content. Dec 15, 2023 · Key Stat: On a global scale, sub OTT has become extremely popular, with 44. SVOD saw a slight decline. Feb 12, 2024 · Decoding the OTT growth in India. If you're going to advertise on OTT services, make sure your ads are Sep 13, 2021 · Over the top media platform is a streaming media service offered directly to viewers via the internet. Feb 23, 2022 · An overwhelming majority of these viewers are ad tolerant, with nine in 10 (89 percent) willing to watch two or more ads in exchange for an hour of free content. The OTT services’ global market size was $38. 6% . They have been found with two major factors that have out-stripped huge numbers within the OTT entertainment platform. Jan 18, 2018 · Also Read: “Regional content to drive 35-40% growth for OTT viewership in 2018” OTT viewers to rise phenomenally . The Deloitte report contends that the rise of OTT often comes at the expense of the broader media industry as subscribers move away from traditional linear TV. 5 trillion in 2023. In this guide to OTT trends, we explore what the future of streaming TV looks like and how advertisers can get ahead. 5% of all TV ad revenue by 2029. OTT viewership remains high, but revenues remain stubbornly low. Mar 27, 2024 · Revenue from the OTT industry continues to grow at an unprecedented rate, and it’s expected to reach $316. No matter which forecasts come true, the conditions for CTV/OTT platform development are superb. For which type of OTT properties do you estimate viewership? We estimate viewership of OTT originals launched at a national level (Hindi content, Indian content in English, International content), across fiction series, direct-to-streaming films, reality shows, and documentaries. Jun 19, 2024 · In 2023, the over-the-top (OTT) SVOD market trends and key players Premium Statistic Connected TV viewers in the U. One of the most significant tv viewership trends is the demographic shift in television consumption. The convenience to stream an unlimited library at any time has sought the growth of OTT spaces even higher. Jan 24, 2019 · The viewership of esports in India is estimated at 150 million by gaming executives there. Growth in OTT is expected to continue over the next 24 months, with over half of respondents expecting at least 26% growth. Existing literature contributes valuable insights across various dimensions of OTT platforms, covering viewership trends, content diversity, subscription Jan 22, 2024 · Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior. 30% (2024-2029) resulting in a market volume of US$429. Diving deeper into streaming viewership trends in 2023, there was no clearer beneficiary of this shift than Suits, which spent a 12-week run in the No. Apr 29, 2021 · People have limited screen time on any given period of time and lower viewership of one OTT service would generally mean higher viewership on some other service. Keep reading or navigate to the section of your choosing to learn more. Subscription OTT video viewers penetration by region, 2024. 99 as first-week sales soar to 759K, Nice Guy tops charts. 39 billion by 2030, exhibiting a CAGR of 16. Axinom’s 2024 take on OTT trends that will shape the industry will dive head-first into some of the most important evolutions in the space and take you through game-changing insights to put you ahead of the pack. Apr 21, 2020 · Last year saw the launch of OTT platforms Apple TV Plus and Disney+, while HBO Max is slated to launch in May. of Subscriptions, OTT Video Sector (In million) In April 2020, Indian OTT platforms witnessed a surge in the number of viewership as follows: The global OTT market size is projected to grow from USD 53. Nov 8, 2022 · Near-term trends Increasing competition. 2023, by age group Feb 8, 2021 · Marketers are loving OTT advertising because it delivers ads directly to viewers through streaming devices and services. 7 million, respectively) than each of the seven Thursday games from last year that aired only on the NFL Network. The opportunity in these markets lies in expanding the OTT universe itself Universe Expansion •Markets in which the OTT penetration is greater than 30% but the SVOD universe is less than 30% of the total OTT universe. India has 99. 9 hours ago · BOYNEXTDOOR breaks personal record with 19. Dec 6, 2023 · TV viewership in India surges, women make up 59 per cent of overall growth In a testament to television's enduring appeal in India, viewers have increased their TV-watching time by an extra 53 . In this blog, we’ll talk about the latest OTT trends of 2024. 40bn in 2024. United States OTT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029; Video Streaming - Market Share Analysis, Industry Trends & Statistics, Growth Jun 30, 2024 · Understanding TV Viewership TrendsDemographic Shifts. No. 77 billion in 2020, with a significant growth of 13. Jul 23, 2020 · The ever-increasing viewership of the OTT video streaming services and the big star's inclination towards this platform justifies this. Dec 28, 2023 · This technological shift is expected to further propel the growth and influence of OTT platforms, cementing their position as a dominant force in the entertainment industry. Streaming shows have gone viral, resonating with viewers looking for an escape. For context, only 44 million Americans have increased their cable TV viewership during the same time. This is what the evolution of TV viewing looks like, and these trends present the industry with the next big battle: the quest for consumers’ share of TV time. 01), as a function of January 2021 viewership hours, to identify naturally occurring sub-groups Oct 31, 2022 · Now, the popularity of OTT platforms is wreaking havoc on multiplexes. Findings reveal that 51 percent of OTT viewers are Gen Zs or young Millennials between the ages of 16-34. As the landscape of television rapidly evolves, understanding current TV viewership trends is crucial for marketers aiming to optimize their advertising strategies. Sep 22, 2022 · Nielsen TV viewership data shows that the first three TNF games on Amazon Prime Video this year attracted significantly more viewers (13 million, 11 million and 11. WHICH PROVIDERS ARE VIEWERS Keywords – OTT, Online Streaming, Viewership, Cinema Hall, Lockdown, Pandemic 1. According to an August 2018 Limelight Networks survey, 59. These viewership trends shall shape the cable industry in the coming years. The Queen Woo starring Jeon Jong Seo, Ji Chang Wook and more tops paid OTT viewership for 3 With 66 million viewers in Indonesia consuming 3 billion hours of OTT content every month, the pandemic-related boost given to streaming is here to stay. Consistent Growth of OTT Space. 1 INTRODUCTION – In the rapidly growing video marketing space, it’s essential to stay ahead of emerging trends. Let us sail through the OTT landscape in India as the dawn of 2024 colours the skyline, the view of Indian Entertainment redefined and energized by the strong and formidable growth of Over-The-Top OTT platforms. According to a study by The Trade Desk, 66% of OTT viewers are tuning in more than before and 73% of Indonesians are planning to maintain or increase OTT viewing time in the future. Here’s a list of ten key TV viewership trends and stats that you need to know about. Even cable giants like Comcast have recognized the direction viewership is going, and Jan 25, 2022 · The growth will continue as more OTT streaming services enter the market and more viewers continue to “cut the cord” on cable. So, let’s get started! 1. Digitization has revolutionized the way we access and consume content Information is just a click away and always at our fingertips The Cheaper, ad-supported tiers now available on most major platforms offer more choice for viewers and opportunities for advertisers, but targeting, attribution and unified measurement get in the way of CTV and OTT’s maximum potential. Sep 6, 2024 · The difference between OTT and linear television lies in how they are delivered to viewers. Converting AVOD audience into SVOD is the Jul 18, 2024 · For example, in 2023, YouTube TV lead the entire OTT category in viewership growth, almost entirely due to its acquisition of the NFL Sunday Ticket. TV viewership statistics are showing a trend in decline for linear TV and a rise in OTT. 2. So far, OTT has captured 7-9% of the entertainment industry’s share and revenue. Jul 29, 2024 · As connected TV viewership grows year-on-year, even more brands will flock into the space. The OTT space is bound to grow as access to entertainment has become one step easier. Apr 6, 2022 · Ad-supported OTT and CTV helps give content to viewers without subscription fees. 7%). OTT is expected to have a 53% user adoption rate globally by 2027 (it currently sits at 45. Feb 9, 2021 · A new trend is a result of new technology and it has been that way for the longest period, OTT platforms, Over-the-top platforms are one of the technology's newest trends and on the global level •Markets in which the OTT penetration is less than 30% of the total population. euoghenekukpbystcvlfwgokymeqzamrsypdsdgdtsunsxwbppdujvdvbw